6 Tips to drive traffic to your social media platforms by using the link in bio.
link in bio is a short clickable link that the user puts in his social media platforms bio like TikTok bio, Instgram bio, and more that related to a specific landing page that is created by a link in bio tool that puts all your latest updates or other social media links inside it.
The link in bio can contain your social media channels, the latest blog, the newest product you market to, your website, an online shop a giveaway link, and more.
As you are a freelancer, content creator, business owner,...etc, so you have many accounts that show your work and new updates you publish in this case you should show your latest work to your followers and audience without making them confused or follow broken or expired link to not lose your honest and reputation.
Moreover, presence, creativity, and productivity are the keys to every successful creator, business, or product because of that you will have a lot of links that you want to share with your fans, audience, and followers in this case you will face the problem of limited link space in social media bios.
This makes you have to preference between the important links to share at the same time maybe all links are important, therefore, when you have a link in bio that links with your landing page you can add unlimited links to share all your content through all the platforms in just a click.
On this landing page, you can choose its theme, design its features and matrix to your own taste, and specialty, and write your perfect bio to attract your audience to your world, not just a page that has links under each other but your audience's compass.
Credibility with your audience is very important for instance if you are an influencer and you announce that you will make a giveaway and ask your audience to follow the link in your bio to go for the giveaway process and they don't find the target page on the link they are gonna lose them, so stick with your target that mentioned every time to drive more traffic every time and increase the CTA if you sell a product or have a website or show a handcraft to viral and your link refers by others.
Link in bio is your fans' gate so that should be different from other words or links you might put in your bio, use emojis and highlight the link to grab your audience's attention to take action, therefore your traffic will increase directly which you can see from the dashboard the visitors' number and their behaviors.
every creator, influencer, freelancer, and more the most important target is to drive more traffic, grab the target audience's attention to his work to be viral, and increase his CTA and CTR as well, so your landing page should have important links for example:
1- The Website: if you are a product seller or brand owner you should put your website link in your link in bio to attract your followers to know more about your business.
2- Social media links: don't forget to put your social media channel links to gain new audiences to your page and let your fans on the other platforms to get deep into you by following all your channels and tracking your updates everywhere.
3- link your latest update: when you are about to launch a new product, video, blog, design, ... etc, announce to your followers that they can see through the " link in bio" to drive traffic.
4- Challenges, surveys, discounts: everything that needs to be actioned add it in your link in bio, like challenges, surveys, discounts code, giveaways, all these things urging all the followers going to your bio to click on the link so that you will get a lot of traffic.
5- Unique piece: put your unique piece or version on the link in bio such as the top seller product, the most important video, the high reach and viewers reel, and so on.
6- trailer and teaser: if you are a vlogger who has a lot of videos about traveling for example you can make suspense by adding a teaser or snippets for the next video as a trailer and urge your followers to watch it in the link in bio.